Startup Lab: Found a real startup in 90 days, with an AI team at your side.

Startup Lab is a 90-day, self-paced entrepreneurship simulation built on real evidence. You and up to four teammates take an idea from founding team to demo day: interview real customers, test demand with a live landing page, ship an MVP and win a first paying customer. An AI team of 11 specialists and a Mentor work alongside you, and every stage passes only when the evidence is in.

90 days, self-paced · team of 1–5 · US$10.00 one-time (₹981.76 incl. GST) for the founder; teammates join free · Buy Startup Lab

What you do in 90 days

1. By day 7 · Founding team: Pick roles, agree how you work together and sign a founders' agreement. Solo founders are welcome.
2. By day 21 · Problem discovery: Interview the people with the problem. Interviewees confirm their interview, so the evidence is real.
3. By day 35 · Customer and market: Fill a Lean Canvas from evidence, size the market and plan experiments against your riskiest assumptions.
4. By day 49 · Demand test: Publish a landing page, bring real visitors, collect sign-ups and letters of intent or pre-orders.
5. By day 70 · MVP: Ship the smallest product that works. It passes a live check, and you track your first active users.
6. By day 84 · First customer: Close a first paying customer. Upload the payment proof; an AI reviewer checks it.
7. By day 90 · Demo day: Hold a board meeting, write the retrospective and pitch. Your scorecard and certificate are final.

What's included

• An AI team of 11 specialists: Customer discovery, market, product, growth, sales, finance, legal, automation, a board, an investor and a practice customer. They draft, review and suggest; you decide.
• A Mentor: Bring an idea and get an honest read: does it exist already, can it make money, what to change. Then plan your week.
• Founder Academy: 100 lessons in 15 tracks, 400 quiz questions and 28 case studies, each tied to the stage you are in.
• CRM and sales pipeline: Leads, deals, follow-ups and payment proofs in one place, shared with your team.
• A live landing page: Publish a page on bartman.ai with real visitor and sign-up tracking, per campaign.
• Verified customer interviews: Each interviewee confirms by link, so your discovery numbers stand up to scrutiny.
• Scorecard and health check: Traction, execution and learning scores against your own plan, with the next best actions every day.
• A shareable certificate: Your startup's name, team, stage reached and verified metrics, on a public page that stays up.

Team rules

• The founder buys Startup Lab once. That one purchase founds one startup.
• Invite up to 4 teammates with a code. Teammates join free; a team is at most 5 people.
• Each person is in one active startup at a time. Buy again to found another after yours ends.
• Work alone or as a team, on any kind of startup: software, a consumer brand, a marketplace, services, deep tech or a social venture.

Questions

When does my 90-day clock start?

On the day you found your startup. Every startup runs on its own clock, so you can start any day and go at your own pace.

Can I pause?

Yes. The founder can pause the clock for up to 30 days in total, for exams, travel or anything else.

Who checks my payment proofs and letters of intent?

An AI reviewer checks every proof (amount, date, the customer named and whether the file was used before) and explains its verdict. You can fix and resubmit.

What happens after day 90?

Your startup becomes a read-only record and your certificate is issued. The Founder Academy stays open, and you keep the record and certificate for good.

Do my teammates have to pay?

No. Only the founder buys. Teammates join free with your invite code, up to 4 of them.

Do I need an idea already?

No. The Mentor helps you find and compare ideas in the first week, and checks whether something similar already exists.