Marketing Strategy Fundamentals: Segmentation, Targeting, and Positioning

<p>A practical, story-driven introduction to marketing strategy, following an MBA marketing intern at a small consumer products startup as she segments a real market, picks a defensible target segment, writes a positioning statement that actually differentiates, and turns that strategy into a coherent go-to-market plan across product, price, place, and promotion.</p>

Tools: Market Segmentation, STP Framework, Positioning Statements, Go-to-Market Planning, Marketing Mix (4Ps)