Consumer Behavior and Market Research Design

<p>Build real consumer research skills through the story of Talia Osei, a consumer insights associate untangling why Fernbrook Kitchen's meal-kit subscribers who pause almost always return while subscribers who cancel almost never do. Learn how anchoring, loss aversion, and social proof shape real purchase and cancellation decisions, how to design a survey that doesn't lead the respondent or bias the sample, how to build a discussion guide that gets past the polite answer in a qualitative interview, when to reach for a survey versus a conversation, and how to turn triangulated research findings into an actual, defensible product and marketing recommendation.</p>

Tools: Behavioral Economics, Survey Design, Qualitative Interviewing, Research Synthesis