Business Strategy Fundamentals: Competitive Analysis and Positioning

<p>Follow Priya Nair, an MBA strategy intern at a mid-sized bicycle company, as she builds a real competitive strategy in response to a fast-growing direct-to-consumer rival. Learn how to map the forces really shaping an industry, choose between competing on cost and competing on differentiation, turn messy real-world data into a defensible recommendation, and present that recommendation to a skeptical leadership team.</p>

Tools: Five Forces Analysis, Competitive Positioning, Cost vs Differentiation Strategy, Strategy Presentation to Leadership